Sport of Design

Thursday, June 12, 2014

The 2014 World Cup Logo looks depressed and in a face palm position… you agree?

Today is the big day! FIFA World Cup Brazil begins with the first match!

Since #SOD is all about sports creative, especially logos, I thought I would express a recent observation about the 2014 World Cup logo design. I know I am not the first one to have noticed this, but take a look and see if you agree with me:

The green hand shapes to me look like a side-parted hair line, and the yellow hand in relation to the hair looks like a full blown face palm. So ironic for a nation that is so lively and vibrant, no? But what could this mean for the games? Hopefully it's not any indication of a depressing World Cup for me, but that of course depends on the scores! USA! USA! USA!

Wednesday, June 11, 2014

Orlando City SC Downtown Soccer Stadium Renderings

Tuesday, June 10, 2014

A rare instance when fan disapproval of a logo design actually makes a change!

Whenever a new logo is released in the world of sports there are inevitable misses with fans who are sometimes attached to the old logo, have strong feelings about how the design should look, or are perhaps just hard to please when it comes to logos. It's human nature to be reluctant to accept change.

This Louisville City Logo got very strong ridicule from fans.

When a sports brand is faced with disapproval of a new logo they need to make quick decisions about how to control the damage. Often it is just par for the course, but in this rare occasion, a Louisville soccer team cuts the new logo design loose, and asks fans for their input. Perhaps a dangerous move, or perhaps a fantastic way to get fans to really connect to the brand!

Read more here: http://deadspin.com/fan-ridicule-leads-soccer-team-to-abandon-logo-1589224829