If your team is fortunate enough to get featured on MNF, then they better be making the most of it on their website.
Today lets see which MNF team is doing the best job of hyping up their big game and capitalizing on the high web traffic teams receive while the game is in progress.
Let's start with the Patriots -
The Patriots have partnered with Dunkin Donuts to bring the fans a "Pre-Game Social" which is essentially a pre-game live chat via CoverIt Live. When you click through you go to a Facebook page with the chat window embedded, along with the ability to share photos with other fans. I think this is a great way to engage fans and to capitalize on the game night traffic. However, wouldn't it be great to have the chat and the photo sharing happen with out having to leave the Pats website and lose traffic to Facebook? Facebook has enough traffic already I think.
The Dunkin Donuts branding might be a little too strong for my taste because their orange, pink and brown seem to take over the entire top story content area. Then on top of that, they have the same ad on both sides of the background. Congrats to Dunkin Donuts for getting so much prime real estate on this NFL team site. I hope the Pats got big check for all that love!
And now, the Texans...
The Houston Texans have a different approach to their game day website traffic. They have a separate site for their game day coverage called "Gameday Central". This Gameday Central site takes over the domain during a game and the entire page has content focused only on the game at hand. There is a social media feed that populates right into the page, so no one has to leave the site to connect with other fans via social media.
And the SOD winner for this match-up is:
The Houston Texans. http://www.houstontexans.com
They made a whole site just for game night coverage, they didn't sell it away to a corporate sponsor, and they didn't send their traffic to Facebook.com either.
This one was pretty easy in my opinion, what do you think?
Who is making the most of their Monday Night Football website traffic?
But on the other hand, what a successful branding initiative for Dunkin Donuts. That looks like a very solid activation, and much better on the surface than anything on the Texans' site.
ReplyDeleteKeep up the great work!
From a marketing and sponsorship perspective, I agree, the Dunkin Donuts promotion on the Pats site was a big win as I am sure it brought lots of exposure for DD and dollars for the Pats corporate partnership department.
DeleteBut I am not sure it helped the Pats website traffic numbers since the promotion led users off of the site.