The Chicago Fire are a Major League Soccer team from Chicago, Illinois.
Logo referenced from Sportslogos.net.
One thing I like about MLS is that most of the teams across the league go to lengths to brand their franchises with a strong and meaningful connection to the fan base and the local culture. This logo and brand for the Chicago Fire is a great example of how you can tap into the local pride and character of a city through a brand mark like this one. The logo represents the official badge of the Chicago Fire Department, a true source of such pride to the city.
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