A rare instance when fan disapproval of a logo design actually makes a change!

Whenever a new logo is released in the world of sports there are inevitable misses with fans who are sometimes attached to the old logo, have strong feelings about how the design should look, or are perhaps just hard to please when it comes to logos. It's human nature to be reluctant to accept change.

This Louisville City Logo got very strong ridicule from fans.

When a sports brand is faced with disapproval of a new logo they need to make quick decisions about how to control the damage. Often it is just par for the course, but in this rare occasion, a Louisville soccer team cuts the new logo design loose, and asks fans for their input. Perhaps a dangerous move, or perhaps a fantastic way to get fans to really connect to the brand!

Read more here: http://deadspin.com/fan-ridicule-leads-soccer-team-to-abandon-logo-1589224829