Since #SOD is all about sports creative, especially logos, I thought I would express a recent observation about the 2014 World Cup logo design. I know I am not the first one to have noticed this, but take a look and see if you agree with me:
The green hand shapes to me look like a side-parted hair line, and the yellow hand in relation to the hair looks like a full blown face palm. So ironic for a nation that is so lively and vibrant, no? But what could this mean for the games? Hopefully it's not any indication of a depressing World Cup for me, but that of course depends on the scores! USA! USA! USA!
Great post! I've been thinking about this and how it illustrates the difficulty of creating a design that works for all media. If you watch the TV coverage, it's clear the WC logo was conceived for video first: It's dynamic and "comes together" in a short motion sequence. Check out the 4 second animation at 0:19 of this video: https://www.youtube.com/watch?v=WZgrvBadvtU
ReplyDeleteIn that context, it's effective and meaningful. Freezing the last frame to make a still version is what creates the cognitive dissonance you're describing. I can see mandating an animated GIF version for online use, but what about print?
This is going to be a bigger issue as more and more media think "digital first." What would you do?