#TheReturn Derrick Rose Adidas Campaign is ALL IN with explosive, engaging creative!

The multimedia campaign for Derrick Rose's new shoes and apparel release entitled #The Return is an example of outstanding brand design, creative, and social media fan engagement. 

The D Rose 3 collection introduces new shoes and apparel all featuring one of the best athlete logos I think I have ever seen. 

This logo is not just fantastic, it symbolizes a great deal about the player and the man it represents as explained by the head designer of the shoe himself:

"When you pick up the Rose 3.0, the first thing you notice is a brand-new signature logo. This is not just a logo—this is a symbol representing Rose and his life story." - Rob Lee

The web site utilizes a slick responsive design, stunning artwork (also featured on the apparel), powerful video and a unique way for fans to show support.

By using the hashtag created for the campaign, #TheReturn, fans can see their tweets and photos posted to the site and watch the believe counter soar high into the millions.  

Some great creative work and execution on this campaign of true heart. Now let's see if D Rose can amaze us all again this season on the planks. I believe.